After finishing up my series about creating, launching and promoting free e-books, I recalled a conversation I had with Jade a few months ago. She was telling me about the five different types of people that promoted things online, and I knew it was something people needed to know. Because this knowledge is so important and Jade has moved from blogger to ezine publisher (seriously, sign up for her magazine… great stuff every time it comes out), I asked her to share her brilliance here on By Bloggers. She agreed, so you are in for a treat today. Enjoy, my friends!
Hola! I’m Jade – Jonathans co-conspirator and the person that helps to make By Bloggers awesome. See that thing that you really like about this site? Yeah, I’m behind it. I’m that good. [Editors Note: She might be joking, but she probably is responsible for at least a few of the great ideas around here.]
Jokes aside, we talk frequently and share our work with each other. I shared a draft of my new thing that got him really excited. I managed to clarify a concept that had previously baffled him.
In a previous post, Jonathan shared the five different types of users based on some thingy called the Technology Adoption Lifecycle. This concept is similar to the ‘agents of change’ in the Malcolm Gladwells ‘The Tipping Points’, although instead of innovators and early adopters you have connectors, mavens and Salesmen.
All this mumbo jumbo is fascinating – to me, anyway – but it can be hard to understand for those who haven’t read heavily about technology development or word of mouth marketing. That’s why Jonathan brought me in to talk about a new concept I’m working on – the five different types of talkers.
Why is this important?
There are many types of people that will share your content but there are a special group of them called talkers. These are the type of people that LOVE sharing stuff. For many, it’s a task they love doing.
Part of my job is to find the right people to seed products with and work with them to create win/win scenarios. I rocked this because I intuitively knew how to approach different kinds of people.
I soon saw patterns. There were different types of people that shared information in a unique way, and responded to different forms of outreach.
I can’t go into extensive detail because, well, a girl needs a competitive edge over her Create and Conquer competition. But here are the deets that made Jonathan rave.
The five types:
They connector is a social person that has built a reputation from connecting people and products. They are useful because people seek them privately for their opinions on products.
This is my main talking style. Trust me – the industry needs people like us. They can see tiny connected threads that link seemingly unrelated bits of information. If they decide to help you out, they can shave months off your career by connecting you to the right person.
The curator is a content marketer that finds the best information and presents it in an easy to understand manner.
Rohit Bhargava described it as the next big social media job of the future. He described it as “Someone whose job it is not to create more content, but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward”
Curation, for the most part, hasn’t become a full time social media job but it has become a vital part of many peoples’ careers. People respond best to content that is filtered against the bloggers interests and biases.
The gatekeeper is a person that restricts the flow of information. They can work in an official manner, either as a team member or the person that fields the majority of communication to that person, or be a friend that unofficially passes on the best information.
The filter is someone that goes through the masses of information and finds the hidden gems. They differ from the curator in that they search for one gem, rather than collating multiple resources
The cheerleader is someone who is very vocal when they find something they love. They will tell everyone when they find something they love. Danielle Laporte is a classic example. When she finds something she loves, you know about it. Everyone knows about it.
I know what you’re thinking. This post is useful, but you don’t know what to do next. It’s simple.
- Do I fit into one, or more, of these talker profiles?
- Do these descriptions remind me of any of my friends?
- One of my favourite techniques is finding talkers from other communities. Can you think of anyone from a different niche that fits into these profiles?
Once you’ve identified people, keep a list. Follow them on twitter. Watch how they engage with people and see if you can find patterns.
Each talker requires a different approach for outreach. I recommend that you take your time and observe the behavior of those you want to contact. Haste is very off putting and can lead to people ignoring your tweets and emails.
Over to you:
What do you think of the talker profiles? Will they help you with your information product?
This is a concept I’m still forming and expanding on. Let me know if you have any further questions and I’ll answer them in the comments. Heck, you can even ask about generating conversation around your product. I’m down with that.
Photo by mooney47