The Five Types of People You NEED To Know To Be Successful Online

The Five Types of People You NEED To Know To Be Successful Online

After finishing up my series about creating, launching and promoting free e-books, I recalled a conversation I had with Jade a few months ago.  She was telling me about the five different types of people that promoted things online, and I knew it was something people needed to know.  Because this knowledge is so important and Jade has moved from blogger to ezine publisher (seriously, sign up for her magazine… great stuff every time it comes out), I asked her to share her brilliance here on By Bloggers.  She agreed, so you are in for a treat today.  Enjoy, my friends!

Hola! I’m Jade – Jonathans co-conspirator and the person that helps to make By Bloggers awesome. See that thing that you really like about this site? Yeah, I’m behind it. I’m that good. [Editors Note: She might be joking, but she probably is responsible for at least a few of the great ideas around here.]

Jokes aside, we talk frequently and share our work with each other. I shared a draft of my new thing that got him really excited. I managed to clarify a concept that had previously baffled him.

Ze Background

In a previous post, Jonathan shared the five different types of users based on some thingy called the Technology Adoption Lifecycle. This concept is similar to the ‘agents of change’ in the Malcolm Gladwells ‘The Tipping Points’, although instead of innovators and early adopters you have connectors, mavens and Salesmen.

All this mumbo jumbo is fascinating – to me, anyway – but it can be hard to understand for those who haven’t read heavily about technology development or word of mouth marketing. That’s why Jonathan brought me in to talk about a new concept I’m working on – the five different types of talkers.

Why is this important?

There are many types of people that will share your content but there are a special group of them called talkers. These are the type of people that LOVE sharing stuff. For many, it’s a task they love doing.

Part of my job is to find the right people to seed products with and work with them to create win/win scenarios. I rocked this because I intuitively knew how to approach different kinds of people.

I soon saw patterns. There were different types of people that shared information in a unique way, and responded to different forms of outreach.

I can’t go into extensive detail because, well, a girl needs a competitive edge over her Create and Conquer competition. But here are the deets that made Jonathan rave.

The five types:

The connector

They connector is a social person that has built a reputation from connecting people and products. They are useful because people seek them privately for their opinions on products.

This is my main talking style. Trust me – the industry needs people like us. They can see tiny connected threads that link seemingly unrelated bits of information. If they decide to help you out, they can shave months off your career by connecting you to the right person.

The Curator:

The curator is a content marketer that finds the best information and presents it in an easy to understand manner.

Rohit Bhargava described it as the next big social media job of the future. He described it as “Someone whose job it is not to create more content, but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward”

Curation, for the most part, hasn’t become a full time social media job but it has become a vital part of many peoples’ careers. People respond best to content that is filtered against the bloggers interests and biases.

The gatekeeper

The gatekeeper is a person that restricts the flow of information. They can work in an official manner, either as a team member or the person that fields the majority of communication to that person, or be a friend that unofficially passes on the best information.

The filter

The filter is someone that goes through the masses of information and finds the hidden gems. They differ from the curator in that they search for one gem, rather than collating multiple resources

The cheerleader

The cheerleader is someone who is very vocal when they find something they love. They will tell everyone when they find something they love. Danielle Laporte is a classic example. When she finds something she loves, you know about it. Everyone knows about it.

Where now?

I know what you’re thinking. This post is useful, but you don’t know what to do next. It’s simple.

Ask yourself:

  • Do I fit into one, or more, of these talker profiles?
  • Do these descriptions remind me of any of my friends?
  • One of my favourite techniques is finding talkers from other communities. Can you think of anyone from a different niche that fits into these profiles?

Once you’ve identified people, keep a list. Follow them on twitter. Watch how they engage with people and see if you can find patterns.

Each talker requires a different approach for outreach. I recommend that you take your time and observe the behavior of those you want to contact. Haste is very off putting and can lead to people ignoring your tweets and emails.

Over to you:

What do you think of the talker profiles? Will they help you with your information product?

This is a concept I’m still forming and expanding on. Let me know if you have any further questions and I’ll answer them in the comments. Heck, you can even ask about generating conversation around your product. I’m down with that.

Photo by mooney47


Karim April 8, 2011 at 12:39 pm

Hello Jade,

To be sincere, I am a little confused: what do you mean exactly by Gatekeeper?
Is it someone who protects you from getting too far from your original editorial line?

My secound confusion is making the difference between the Curator and the Filter: their job seems the same to me:
The Filter concentrates on finding just one single gem at a time in the masses of online content, where the Curator concentrates on gathering the best content chosen amongst piles of web content… thinking a bit more, I would suggest that the mission of the Curator is targeting just “highest quality content through their authors” (where the content seems more important, in a chosen subject, and the result is gathering a number of names that crystalize into a shining elite) while the Filter targets pure uniqueness, that is, not simply content, but “unique author through his/her unique content.” So we end up having an elite of authors under a particular theme VS one single author (does he have his unique theme? I think he does, and there are plenty of “themes” that are not covered yet online…)

I see like that right now, but ask me in some days (or even tomorrow) and I may as well see it totally differently : )

To me Jade, you can be much more than any or all of these roles. You can be the “Includer,” by simply including the most important notorious entity names under your name (leaders, products…) you become automatically the only authority (if you process all the biggest X the most overlooked) on the entire Internet. That’s scarry, but that’s the real potential I see in you right now.
Karim recently posted..KarimBenyagoub- @cendrinemedia @BottomLineQuee LOL! What would be the criterias to win that kind of contest

Jade Craven April 8, 2011 at 11:51 pm


Goood response. Seriously – I appreciate you pointing out the stuff that wasn’t clear. I didn’t want to overwhelm people so tried to keep it brief

In my mind, the filter and curator are similar in that they find and share the best stuff. They differ in how they share that information. It’s like someone that curates an exhibition at a museum. Their focus is to source and share pieces that compliment the others.

You can compare this to someone that hunts for rising talent to sign up to a music label. This is more of a ‘filter’ – they are looking for the one person, or band, to share on a larger scale.

A gatekeeper, in the traditional sense, is someone that controls the flow of information to someone above them. This can be official – like a VA or relationship manager – or it can simply be someone they trust to tell them what is good or not.

I’ve noticed I don’t really fit into any formal role, and that there are so many other types of talkers. This article is just stuff I’d discovered and was talking to Jonathan about.

I appreciate you taking the time to ask the questions and seriously, thank you for being awesome.

Karim Benyagoub April 9, 2011 at 6:38 am

Hey Jade,
Thank you for your explanations, now I understand much better : )
I know sometimes I’m too critic, but you know that I know that you know YOU are super awesome! :p

Whoop! I realize I got off-topic in my previous comment and didn’t answer your question about Talkers! Let’s get to it:

Q: What do you think of the talker profiles? Will they help you with your information product?

A: In my opinion, the different Talker profiles can save us tons of research time, and thus they save us real money, because thanks to them we may finish our information product way faster than if we worked alone, and it means our product can be ready to be shared or sold earlier, so this provides faster Returns On Ivestements, whether they are time, energy, money Investements, the three at once or even any other valuable stuff.

Also, those different Talker profiles sometimes provide a unique context when you sum up their different sharings, and this resulted context takes shape when you combine multiple puzzle peaces that end up painting the bigger picture, much like in the “connecting the dots” to a shining new constellation.

When we are working alone on something, we may be able to gather cool puzzle peaces and dots, but since every other person (Talker) is unique, they sometimes see what others didn’t, simply because their type of attention is naturally different, and the less they have a particular goal or mission, the more they can digg up something huge… this remembers me of Brian Clark quoting his mother in law “Always look in the unlikely places.”
Like when you are looking for your keys, or lost a small object at home I suppose, so: when a Talker doesn’t have a particular logical objective, he or she can point out some great stuff we can add to our sauce/recipe/BigPicture/NewConstellation info product.
I think that’s what Brian meant by “goofing off.” No particular “appearant” logic (to me the whole universe is connected by many ‘introspective’ unknown logics.) And that’s what creative artists do too: they may ignore logic when they’re up to creating something huge, then once they achieve their art, anyone could ‘feel’ something incredible: even though no one would ever be able to express the logic behind it, anyone can receive a big drive of energy: inspiration. I don’t remember clear references, but I think scientists and researchers are the most perfect information product artists; they could look at a painting, absorb the huge amount of energy it provides them (inspiration) and then they transform that energy into a scientific breakthrough; they have the special ability to connect their expertise with hidden, unperceived logic…

If I had to suggest just one single kind of talkers: offline book Writers. Not just because they are experts in a particular discipline, that’s because of their passion about the object of their expertise, and what they have to offer can be explored and transformed into something new in many ways.

In the end I think there are an infinite types of Talkers, depending on particular contexts…

All this remembers me that I should read more books about science and arts, and very particularily “Data Mining”! Will I ever get to it… : )

Thank you again Jade, a cool opportunity to talk about interesting stuff : ) will get back at you on your blog later (by the way, beautiful Logo!)

Karim Benyagoub recently posted..KarimBenyagoub- @cendrinemedia @BottomLineQuee LOL! What would be the criterias to win that kind of contest

Cameron Price April 9, 2011 at 5:38 am

I think I play the filter role. I usually add an observation and occasionally simply retweet.
Cameron Price recently posted..CameronPr1ce- @greencate Honest analysis of Greens election performance in NSW- lessons applicable nationally NSWvotes AusPol http-bitly-g1Qahw

Jade Craven April 9, 2011 at 6:01 am

That’s cool :-) Some people think you have to be huge and have processes for being a talker but mostly, they are normal people like us.

Twitter makes it easy to be a filter especially when you add context, like you do.

On a different note, I once started a blog about Geelong. I was going to focus on arts, tourism and events but didn’t go through with it. All the best with your blog :-)
Jade Craven recently posted..Why You Shouldn’t Dare Mars Dorian Ever

Amie Marse April 9, 2011 at 11:16 am

This is a great concept to consider early on. If you are new to social media or maybe you have been too afraid to jump in with both feet… consider who you are in “real life” and then do just that online.
For example, traditionally I am a cheerleader. I love to cheer people on and tell them how amazing they are. And then tell everybody else how amazing I think those people/products are. I think I’ve been trying to fit the curator mold when it doesn’t really work for me.
Okay, I think I confused myself here. Point is… I am off to cheer!

Jade Craven April 12, 2011 at 3:57 am

Cheer away! :)

Just remember these models are random theories and there is no reason you have to label yourself. I totally agree that you should just let your real self help define how you act online. I may not be as vocal or curative as I am online but, seriously, who helps their boyfriend get the best collection of superman comics EVER.

Oh gosh. I’m a curator in real life. That explains why my house has become so clean… :-P
Jade Craven recently posted..Why You Shouldn’t Dare Mars Dorian Ever

Kirsty Hall April 9, 2011 at 5:29 pm

Interesting stuff, Jade – I’m mostly a Filter/Curator & a Cheerleader. However, I do think many of us who blog end up in the Gatekeeper role because other people want access to our audience & it’s our job to protect ‘our peeps’.

Jade Craven April 9, 2011 at 7:16 pm

Oh, totally :-) Even when I write a guest post I’m very careful about the people I recommend or where I post because I’m so protective. In the context of this post, it usually means you ‘gatekeep’ for an authority but it would be interesting to pursue the idea of personal gatekeeping.

I think all of us fit into most of these roles. I know I do. Some people tend to stick to one or two and really kick arse at it.

I would write more but Kyo Craven is really, really making it hard for me to type. Wanna cat?
Jade Craven recently posted..Why You Shouldn’t Dare Mars Dorian Ever

Sandi Amorim April 11, 2011 at 11:40 am

I think I’m a connector/cheerleader combo! I’ve really noticed this more the past year since becoming active on Twitter. I think it’s always been a natural expression for me and now, linked to more of my business activities, it’s really awesome because I can use it to grow. Knowing where my strengths are is freeing, because then I can choose to further develop the other profiles or ask for support/delegate!
Sandi Amorim recently posted..We All Have a Lola Inside

Jade Craven April 11, 2011 at 7:24 pm

In the Tipping Point, you would have been described as a ‘Connector/Maven’, which is what I am.

Since coming up with these profiles it’s easier to see what I excel in, and what I need to improve on. I’m a bit of everything and maybe that’s the new role: the super-talker.

It is awesome when we can use our natural skills to grow and get better :-) Especially when you’re introverted offline.

- Ze JadeMeister.
Jade Craven recently posted..Why You Shouldn’t Dare Mars Dorian Ever