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For abounding years, Nigeria’s business communications industry has been awful aggressive and segmented; run by a admeasurement of companies arena abandoned in niched genitalia such as advertising, accessible relations, agenda marketing, empiric marketing, media affairs and so on.

With announcement abandoned recording above-the-line absorb of N97.9 billion in 2015, and agenda marketing’s estimated acquirement at $2 billion in 2015, it is safe to say the industry is assuredly one of Nigeria’s top account industries.

With alive client-consumer preferences, constant changes in technology, and dematerialization of big budgets, Marcoms in Nigeria faces above challenges like storytelling and acute analysis with arrangement solutions actuality offered on a circadian basis.



Few companies such as Livespot Group, endemic by Deola and Dare Art Alade, are able to administer compassionate storytelling, affected strategies, and action holistic casework beneath one body.

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The company, from birth in 2013, has been treading confusing paths to architecture a world-class 360 business communications aggregation by active industry redefining projects and talk-of-the-town concepts.

According to Femi Osinubi, a Technology, Information, Communications and Ball (TICE) Industry Leader at PwC Nigeria, a user’s acquaintance is what bridges the gap amid brands and their users.

In a PwC report, he acclaimed that the way to accomplish this was to capitalize on arising technologies to contentment users in new means and accommodate above user experiences.

By afterward this approach, Livespot has been able to about-face consumers into admirers and advocates by amalgamation ball and business and additionally aiming for the affection rather than the head. The aggregation has put calm some of Nigeria’s best arresting empiric and agenda business campaigns and concerts in contempo times.

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Between 2014 and 2016, Livespot was amenable for Darey Art Alade’s Love Like a Movie which saw in appearance of some of the world’s top celebrities – Kim Kardashian, Kelly Rowland, and Ciara. Love Like a Movie has been voted one of Nigeria’s best music concerts of all time.

In December 2017, Livespot handled production, empiric business and agenda assurance of Falz’s admission concert tagged The Falz Acquaintance which was after declared by Nigerians as “The Best Music Concert of 2017”. Actuality the best acknowledged and accomplished ranked music advertise of 2017, the concert generated renewed absorption and advance which will aftereffect in a additional edition.

Livespot has gone above the borders of ball to assignment with arch brands such as Airtel for its ‘Data Life’, ‘Smart Connect’ and ‘By Your Side’ campaign, GTB’s Fashion Weekend, United Bank of Africa (UBA), Heineken, Apple Economic Forum, 9mobile and so abounding more.

Worthy of acknowledgment is ‘The Heineken Live Your Music’ accident which was accomplished as a high-energy aberrant affair with assorted alternate adventures befitting over 2000 guests in Abuja and Lagos affianced and entertained.

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Considering the accomplishments of the founders, Deola and Dare Art Alade – the former, a artistic designer, almanac characterization CEO, and the latter, a singer-songwriter and ambassador – one would admiration how they were able to accomplish a affecting about-face from afterwards in architecture and ball to breaking barriers in marketing. Commenting on this, Dare Art Alade, Executive Artistic Director, Livespot noted:

“The artistic anarchy Livespot brings to the business industry is based on years of admirable assignment and a clue almanac of excellence. We advance in applying our immense adroitness to accouterment real, agitative business solutions for all our clients. We are a 360 artistic aggregate of the agenda era, unified by a affection for developing confusing account that catechumen consumers into fans.”

Speaking at a media day which captivated at their appointment in Ikeja on Tuesday, November 13, 2018, Deola Art Alade, CEO, Livespot said, “We ascertain and abound aberrant brands through a anxiously aesthetic arrangement of anticipation and artistic development, again advantage our all-encompassing ability arrangement to acquaint the cast and its personality beyond concrete and agenda platforms.”

Deola Art Alade advised Graphics at Obafemi Awolowo University. She is a affiliate of Interior Designers Affiliation of Nigeria while her husband-partner Darey Art Alade advised Music at the University of Lagos. He was launched into all-embracing accent with his accomplished achievement as a adversary on Project Fame Africa in 2004. He has back gone on to absolution critically-acclaimed works, including Fuji, Escalade, Not the Girl and Pray For Me featuring the Grammy award-winning band, Soweto Gospel.

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Based in Lagos, with offices in Abuja, and consultants alive from altered cities about the world, Livespot is a affiliate of the announcement agencies affiliation of Nigeria (AAAN).

American business columnist and professor, Philip Kotler already said, “integrated business communications is a way of attractive at the accomplished business action from the angle of the consumer.” Actuality able to acquaint one adventure beyond altered user touchpoints as Livespot has done for its brands is important and is what would ascertain the advance of agencies in Nigeria’s awful aggressive business communications sphere.

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Last Updated: December 15th, 2018 by admin
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