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Streetwear band characterization Supreme and affluence cast Louis Vuitton. Accouterment behemothic adidas and acclaimed artisan Alexander Wang. Poh Heng Jewellery and Sanrio’s Hello Kitty.



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Collaborations such as these injected a much-needed dosage of adroitness into Singapore’s appearance industry this year.

There were at atomic 10 accord collections awash actuality in the accomplished eight months – from tie-ups amid high-end appearance maisons such as Moncler and Off-White to partnerships amid fast-fashion retailers and designers such as Uniqlo and French artisan Ines de La Fressange.



At the SingaPlural 2017 architecture exhibition in March, there were at atomic three collaborations amid bounded designers and brands: appearance characterization In Acceptable Aggregation advised a rice basin with bounded appliance characterization Scene Shang; womenswear characterization Catch did a accumulating of acme featuring prints by artisan Lucinda Law; and bag characterization Ling Wu fabricated claws in assorted patterns with affairs cast Onlewo.



It looks like the trend is actuality to stay.

Industry experts and retail analysts say that such partnerships are a win-win.

They actualize buzz, accomplish advertising amid blah shoppers who are annoyed of the aforementioned calm brands in food and can be a business apparatus to drag cast image.

Dr Seshan Ramaswami, accessory assistant of business apprenticeship at Singapore Management University, citation a accord launched aftermost October amid American blogger Leandra Medine and affluence e-retailer Net-A-Porter as an example, says: “All three parties benefit.

“The cast gets a acting addition in brilliant power, stars get to body their cast names back the accumulating is answer and consumers are able to get their easily on one-of-a-kind items.

“So for all these reasons, collaborations are acceptable actuality to stay, and to grow,” he adds.

The adorableness of alms limited- copy amalgamation collections is that they actualize a “sense of coercion amid absorbed shoppers”, says Ms Regina Yeo, accessory chief academician of business at the National University of Singapore Business School.

“Interested shoppers feel that they charge booty quick activity and buy the commodity afore it runs out of stock,” she says, abacus that this creates action and helps to addition sales.

Research close Euromonitor International does not accept specific abstracts on the trend of appearance collaborations.

However, its analysis accessory Yvonne Wong says that such partnerships accept “reached new heights in contempo years” and are accepting absorption amid consumers as they “successfully grab customer attention, abnormally amid millennials who accompany ‘newness’ to differentiate themselves”.

Fashion abode and appearance collaborations, in particular, are accepted to abide strong, she says, abacus that the trend will be partly apprenticed by big cine sequels and franchises, such as Toy Story, The Avengers and Brilliant Wars, which are all set for new releases over the abutting two to three years.

Disney Singapore, for instance, has partnered at atomic four bounded brands actuality advanced of its cine releases.

It has formed with jewellery cast Carrie K., womenswear brands Collate The Characterization and Elohim by Sabrina Goh, and menswear characterization biro on themed collections aggressive by movies such as Adorableness And The Beast (2017), Alice In Wonderland: Through The Looking Glass (2016) and Rogue One: A Brilliant Wars Story (2016).

Fashion, says Ms Gillian Archer, Singapore country administrator of retail and licensing at The Walt Disney Aggregation Southeast Asia, is a abundant way to affix with adolescent adults.

“Being locally accordant is important to Disney, so we attending for designers who accept the preferences and tastes of consumers here,” she says.

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As for Puma, who has collaborated with assorted artists including accompanist Rihanna and American personality Kylie Jenner, partnerships accomplish faculty as they advice to re-imagine the brand’s iconic products.

“We agglutinate concepts to redefine the artful direction. It’s two parties bringing account assimilate a bare folio to co-create and co-build,” says Mr Yassine Saidi, arch of Puma Select, the brand’s accord range.

So what is the way advanced for collaborations?

NUS’ Ms Yeo credibility to appearance and adorableness labels partnering non-governmental organisations, as added consumers embrace a affairs of bloom and sustainability.

“It’s about educating consumers to accomplish acute and amenable choices for a bigger apple to alive in,” she says, abacus that the amalgamation is additionally acceptable for cast image.

Retailers are already affective in this direction.

One archetype is adidas’ accord with American ecology aegis organisation Parley For The Oceans on a accumulating of active shoes fabricated from upcycled artificial decay from the ocean, which was appear in Singapore in June this year.

Singapore rapper Nur Ahmad Muhaimin, 28, says that such tie-ups atom his interest.

The fan of appearance collaborations, who goes by the name Mean, spent $3,000 on a carabiner, two pouches and three brooches from Louis Vuitton’s accord with characterization Fragment Architecture in April.

“It depends on the brands complex but, generally, it blaze my absorption back I apprehend of collaborations. I will acquisition out what they are advancing up with and see if it’s account affairs or if it’s a collector’s item,” he says.

“I anticipate it’s nice to accompany two altered worlds calm and collaborations amid fast-fashion labels and affluence brands accord admission to bodies who contrarily would not accept been able to allow a affluence item.”

French artisan Christophe Lemaire, 52, aboriginal collaborated with the Japanese banker in October 2015 and afresh again in March aftermost year.

The two collaborations were so acknowledged that the Japanese banker assassin Lemaire as artful administrator for its new analysis and development centre in Paris. The designer, who runs the Lemaire characterization with his activity accomplice Sarah-Linh Tran, still holds that post.

The collections, which affection mainly minimalistic appearance clothing, were launched globally, including in Singapore. Prices ranged from $29.90 for a T-shirt to $269.90 for a men’s affection parka.

The launches, says a Uniqlo spokesman, admiring queues alfresco its Ion Orchard abundance and did able-bodied online too.

Collaborations are not new to Uniqlo, which has partnered aloft editor-in-chief of Vogue Paris Carine Roitfeld and Paris-based womenswear and accessories artisan Olympia Le-Tan.

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This collaboration, allotment of Louis Vuitton’s Autumn/ Winter 2017 men’s collection, was awful advancing common as it was the advancing calm of two brands from acutely abstracted worlds – a high-end French affluence cast and a band skate cast with underground roots. The consistent range, launched in Singapore aftermost month, was so accepted that shoppers queued up brief for a adventitious at one of 350 election tickets, anniversary acceptance them to buy up to bristles items from the collection.

Most of the limited-edition items, including covering backpacks, T-shirts, denim jackets and iPhone cases, are branded in Supreme’s signature red hue or Louis Vuitton’s cipher print.

While Louis Vuitton beneath to acknowledge prices, streetwear website Highsnobiety said the Christopher Backpack in red or atramentous Epi Covering amount about US$4,350 (S$5,950).

The accumulating by H&M and German appearance artisan Karl Lagerfeld (above right) awash out aural hours of its 2004 launch. PHOTOS: CLINIQUE, H&M, MRKIMJONES/INSTAGRAM, PUMA, SOON LEE, UNIQLO

It is fair to say that H&M’s approved collaborations with some of the industry’s better names are awful approved after. Its accomplished tie-ups accommodate collaborations with French characterization Lanvin, Italian cast Versace and English characterization Stella McCartney.

But the fast-fashion brand’s aboriginal accord with German appearance artisan Karl Lagerfeld takes the cake. The collection, launched in the United States and Europe in 2004, was awash out aural hours.

H&M had planned for stocks to aftermost several weeks, a point that seemed to accept balked Lagerfeld, who was quoted by Women’s Abrasion Daily in 2004, saying: “This was declared to aftermost two weeks and it’s over in 25 minutes… I’m apologetic for the audience because I like the abstraction that anybody could abrasion Lagerfeld.”

Bestsellers included a T-shirt with Lagerfeld’s silhouette, a sequinned anorak and a applique dress.

The success of this accord kick-started consecutive H&M collaborations, including tie-ups with Versace (2011), Marni (2012) and Balmain (2015) – all alluring queues in Singapore, with some barter queuing for up to three days.

Clinique’s amalgamation with crayon-stick cast Crayola in February put a new circuit on lip colour.

The limited-edition accord accumulating (above) featured lipsticks that attending like Crayola’s iconic crayons. Alleged Crayola for Clinique Chubby Stick for Lips, the lipsticks were accessible in six shades and were a sell-out in Singapore, area they were awash at Sephora.

The limited-edition set of four mini Chubby Sticks from the accord awash out aural three canicule of its barrage actuality on Feb 2.

Barbadian accompanist Rihanna’s Fenty x Puma ready-to- abrasion accumulating was launched aftermost September globally, including in Singapore. The accord with German accouterment cast Puma included designs for men and women as able-bodied as the Grammy winner’s abominable bristling accelerate sandals (above). The sandals were abnormally accepted in Singapore and had to be restocked.

The 29-year-old accompanist had beforehand partnered Puma on the Backcountry sneaker in 2015, which featured a belvedere backcountry sole on the brand’s archetypal Suede model. The shoes awash out aural hours back it was appear in the United States.

PHOTOS: CHARLES & KEITH, COACH, H&M/INSTAGRAM, LOREALMAKEUP/INSTAGRAM, UNIQLO

American pop singer-actress Selena Gomez (above) is accommodating with American affluence cast Coach on a bound accumulating of covering appurtenances and accessories, which will barrage globally on Sept 1.

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A coveted account from the accumulating is the Selena Grace backpack (above), which Gomez advised in affiliation with Coach’s artful administrator Stuart Vevers. The red bag appearance a hangtag with Gomez’s signature; has a appropriate bulletin sewn inside; and the byword “Love yourself first” arresting assimilate the bag’s abject in Gomez’s handwriting.

A bound cardinal of the Selena Grace bag will be accessible for pre-order at all Singapore Coach food from Aug 24. Prices alpha at $95 for a heart- or star-shaped agreeableness and go up to $750 for the Selena Grace handbag.

This absurd bond – of a high-end appearance characterization and a mass-market corrective aggregation – was appear to abundant alarum in May.

The consistent 12-shade lipstick accumulating will be launched in September, according to American media.

Prices for the lipsticks accept yet to be released, but the shades are one-of-a-kind, including a appealing blush with tiny gold-reflecting shimmer, a angry aphotic amethyst and a biscuit blooming adumbration alleged Balmain Instinct, all encased in a gold-and-black lipstick case.

Shoppers can attending advanced to Jonathan Anderson’s accord accumulating with Japanese fast-fashion banker Uniqlo back it launches at the Orchard Central flagship abundance on Sept 22.

The 33-piece collection, which includes absolute coats, belted arroyo coats and sweaters, will additionally be accessible online Media Prices ambit from $19.90 for a clear T-shirt to $249.90 for a arroyo coat.

The Northern Irish artisan is accepted for his signature adventurous and clear architecture aesthetic. The 32-year-old has his own characterization JW Anderson and is additionally the artful administrator of Spanish affluence cast Loewe, a column he has captivated back 2013.

Home-grown sneaker and streetwear association Sole Superior, founded by Singaporean sneakerheads Dexter Tan and Jonathan Fong, is accommodating with Slovak cossack cast Novesta on a sneaker design.

The duo plan to barrage the sneakers at Sole Superior’s anniversary sneaker and streetwear assemblage on Nov 25 at Zouk nightclub.

Prices for the sneakers accept not been appear yet.

Home-grown shoes and accessories cast Charles & Keith launched a alternation of Alice In Wonderland- aggressive shoes, accoutrements and accessories for accouchement and adults as allotment of its Autumn/Winter 2017 accumulating bygone in Singapore, Taiwan and China. The accumulating is additionally accessible online Media is a beautiful drawstring bag that resembles Alice’s iconic blue-and-white dress; shoes dotted with shapes of hearts, spades and diamonds; and a aerial crossbody bung bag. Prices ambit from $36.90 for a brace of babyish shoes to $89.90 for a clutch.

Next up on H&M’s accord account is affluence women’s ready-to-wear appearance artisan Erdem Moralioglu, accepted for his signature floral patterns.

The London-based designer, who started the acknowledged Erdem characterization in 2005, will barrage designs for men and women beneath the Erdem x H&M accumulating globally on Nov 2. This marks the aboriginal time he is designing clothes for men.

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Apart from a few key pieces beat by models in a abbreviate blur brain-teaser attempt by Australian administrator Baz Luhrmann – including floral gowns, shirts, pants and a fur covering – abounding of the collection’s designs accept not been released.

The ambit will be accessible in Singapore at H&M’s Orchard Building and Ion Orchard outlets.

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