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The alley arch to Ban Neon Kum in Bang Krathum commune in Phitsanulok is quiet. Along the alley are farmlands consisting mostly of assistant plantations. For added than a century, locals in Bang Krathum accept developed the bake-apple for bearing sun-dried bananas — accepted as kluay tak in Thai. Kluay tak is a Geographical Indication (GI) artefact of Bang Krathum. About 4,000 tonnes of kluay tak are produced yearly.
This hub is additionally home to Assistant Society, a avant-garde of solar-dried bananas.
Founded in 2015, the aggregation is admired as a role archetypal for added kluay tak business owners to chase clothing due to its success in appropriation up the angel of the bounded bite to a exceptional artefact for export.
“I capital to change the bargain angel of kluay tak and accomplish it added ambrosial to added groups of customers,” said Wutthichai Chanama, 44, the buyer of Assistant Society. He recalled his simple ambition aback he took allegation of his ancestors business added than 25 years ago. The ancestors has produced sun-dried bananas for added than 50 years.
The aboriginal affair he capital to do was to advance hygiene. In the past, kluay tak were broiled on bamboo trays in the sunlight and apparent to dust, clay and bugs. In addition, the bananas were calmly baby during backing season.
At first, he approved alteration packaging and rebranding the artefact from Kluay Tak Pa Tuean (his mother’s name) to Kluay Tak Buppha (his wife’s name), but sales aggregate remained unchanged. A adventitious came aback the arena capital to advance sun-dried bananas as a One Tambon One Artefact (Otop) of Phitsanulok. A alternation of training courses were organised for baby and average enterprises (SMEs).
Wutthichai enjoyed accepting ability that benefited his business. But he abandoned out of a advance on aliment assurance and assembly standards.
“I didn’t see the point to accompany the chic because I couldn’t yet change the sun dehydration action that was apparent to dust and bugs, let abandoned the affair of aliment safety,” he recalled cogent Assoc Prof Voranuch Srijesdaruk of Khon Kaen University, who was branch the training activity about two decades ago.
Instead of absolution Wutthichai leave, Voranuch prioritised hygiene to advice advance the product’s quality.
“Ajarn Voranuch is the key actuality who opened a aperture of befalling for me. Imagine accession like me who has alone a accessory academy amount and lives in a rural area. I would never accept had a adventitious to accommodated any academics and accepted about any accession if Ajarn Voranuch hadn’t helped,” he said.
Voranuch put him in acquaintance with Assistant Prof Bhundit Innawong of the Department of Aliment Technology of Silpakorn University, at the time administrator of the Accession House activity adjourned by the Thailand Science Analysis and Innovation, ahead accepted as Thailand Analysis Fund.
Banana Society buys solar broiled bananas from farmers and freezes them. The aqueous bananas are broiled for a day in a ambit arch afore casual a hygiene action and again packaged in the factory. Karnjana Karnjanatawe
“We fought over the buzz during my aboriginal alarm so I absitively to drive my old auto barter to accommodated him in actuality in his appointment in Nakhon Pathom. Aback we met, it was accession story. Our account clicked,” he said.
Dr Bhundit brought him to Suan Phueng Nature Education Park in Kanchanaburi to see a solar dryer dome, bigger accepted as ambit dome. The arch was invented by Dr Serm Janjai of Silpakorn University in 1996 with the abutment of the Department of Alternative Activity Development and Efficiency. At that time the arch was small, about 5.5m in breadth and 3m in width.
“I knew appropriate abroad that ambit arch was my answer. I capital to accept one to dry bananas at home,” he said.
When Wutthichai asked Dr Serm to body a ample arch for dehydration a tonne of accomplished bananas, it was accession story.
It took about bristles months to body the aboriginal industrial-size ambit arch in the backyard of Wutthichai’s plant, accepted as Kluay Tak Buppha Association Enterprise. The solar dryer arch was four times bigger than the aboriginal version. It was 20.8m continued and 8m wide. It appropriate about 1.2 actor baht of investment. (Today the amount is about 200,000 baht).
When neighbours knew about the cost, it fabricated him attending absurd. “They anticipation I was abominably crazy.”
In adverse to what added bodies said, he was hopeful and optimistic. But the acceptable activity achromatic abroad actual soon. Afterwards a brace canicule central the dome, he begin that the aboriginal amount of bananas didn’t about-face into absolute brownish sun-dried bananas. They were aflame instead.
“I was shocked,” he said. Bananas accommodate aqueous so the calefaction fabricated damp appear out. “When we were in the greenhouse, we sweated a lot. My aboriginal accumulation of bananas became kluay neung (steamed banana) instead of kluay tak,” he said.
Banana Society has 50 rai of acreage to abound bananas. Karnjana Karnjanatawe
During the aboriginal two years, he besmirched endless of accomplished bananas. Money was burnt in the experiments. But he banned to accord up. “I didn’t appetite my aftermost advance to go in vain,” he insisted.
While central his office, he noticed that he did not diaphoresis aback an electric fan was on. He anon bought automated admirers to abode central the dome. Within the aboriginal day, best but not all of the bananas started to dry.
In a puzzle-like fashion, he installed affairs aloft anniversary row of assistant trays, dangling alluring cassette band from the wires. Aback he angry on the fan, he absolved about to analysis if any strips were stationary. If so, he added accession fan at that point. The wind helped damp evaporate. All the bananas broiled analogously and angry agleam brown. Afterwards the two-year balloon and error, he got his aboriginal absolute kluay tak.
“I was acutely happy,” he said. The ambit arch additionally beneath the dehydration aeon from seven canicule to four days.
Dr Bhundit appropriate Wutthichai should rebrand, reposition and repackage the product, and “Banana Society” was alleged to represent the Bang Krathum community, the bigger ambassador of kluay tak. The ambition confused to high-end.
Wutthichai was additionally brash to assignment with a analysis aggregation from the Accession and Technology Assistance Program of the National Science and Technology Development Agency (NSTDA). The aggregation brought in experts to advance his accomplishment process. His bulb was afterwards certified with all-embracing standards like the All-embracing Organisation for Standardisation (ISO), Acceptable Accomplishment Practice (GMP) and Hazard Analysis and Critical Control Points (HACCP), an internationally recognised arrangement based on the assembly of safe food.
Each solar broiled assistant is packaged alone afore actuality boxed.
Anuchit Panyawatchara and Nopneera Rugsasook of Yindee Design, who are now acclaimed artistic designers, created the fan-like logo and new packaging. The bananas are now packaged in a accurate cardboard box that looks unique, avant-garde and premium.
Wutthichai additionally took a adventurous step. He dared to set the amount at 100 baht for 450g, quadrupling the amount of archetypal sun-dried bananas, which were about offered at 100 baht for three or four packs, or about 2kg. The artefact awash like hot cakes.
“Our barter were accommodating to pay for exceptional quality. We additionally printed our adventure on the box to let them apperceive about the ambit technology. Aback they accessible the package, they acquisition baby packs of kluay tak. That gives the faculty of cleanliness,” he said.
With the exceptional price, bodies started calling Assistant Society “kluay tak hi-so”. Through all the advice he accustomed from academics and government funds, it was time to pay back.
Wutthichai had an acceding with the Accession House that he would accessible his bulb as a acquirements centre to alteration ability and technology to others afterwards two years of operation.
“I am animated that what I did became the accepted of kluay tak business today. My solar-dried bananas additionally aggressive abounding others to chase suit,” he said.
Solar broiled assistant with birthmark dip and almond crush. Assistant Society
Today there are affluence of choices of solar-dried bananas and they are frequently alleged kluay dome, a abbreviate anatomy of kluay tak broiled in a ambit dome.
About a decade ago aback added manufacturers started to aftermath solar-dried bananas, Assistant Society broadcast its assembly band to chocolate-dipped solar-dried bananas, the aboriginal of its kind.
“With the amber coating, I can add added amount to the solar-dried banana. I can advertise it for 10 baht a piece,” he said.
More flavours were afterwards added, including strawberry, blooming tea and an advantage mix of almond crush. In addition, Assistant Society additionally produces abstract fabricated from solar-dried bananas. In the future, it affairs to acquaint activity confined fabricated of kluay tak alloyed with CBD oil, or cannabidiol extracted from Cannabis, targeting the European market.
Today, Assistant Society produces about 200 tonnes of solar-dried bananas a year. About 60% of the articles are for export, mostly to Europe. The aggregation creates assignment for 30 agriculturalist families who alive not alone in Phitsanulok but additionally in adjacent ambit like Sukhothai, Nakhon Sawan, Phichit and Kamphaeng Phet. Its acquirement accomplished 50 actor baht aftermost year.
“I never anticipation that my ancestors business would appear this far,” he said. He considers himself advantageous that he met acceptable advisers who guided him in the appropriate direction.
“I couldn’t accept done it bigger myself. It was a acceptable aggregate of luck that I met the appropriate people, the R&D and the adamantine assignment that accord to my success today,” he added.
Green tea-dipped solar broiled banana. Assistant Society
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