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Media Monitors’ rankings of the top 100 advertisers for the year are out, and the cast that comes out on top as 2019’s No. 1 user of atom radio, atom TV and atom cable has been named.



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It’s hardly a abruptness to anyone who has apprehend the Spot Ten reports beyond the aftermost year.

In 2019 GEICO was the nation’s top civic advertiser, airing 6,900,687 spots beyond bounded cable, advertisement TV and radio.



At the aforementioned time, Procter & Gamble Co. stepped up its absolute announcement instances on radio, ascent to No. 2 from No. 5 in 2018 back accretion anniversary of the alone cast campaigns apparent at atom radio in 2019.



While P&G is additional to the U.S. government, Media Monitors says the consumer packaged appurtenances aggregation added than angled the cardinal of spots they aired in this average over 2018 — 3,671,569 vs 1,803,412.

“Just as we predicted aftermost year, P&G fabricated a above advance into radio in 2020,” said Media Monitors President/CEO Philippe Generali.

And, in a assurance that radio is accepting renewed absorption in the face of bounded digital’s brief rise, Generali says advertisers “across the lath are award amount in the medium.”

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Media Monitors rankings appearance that nine of the top 10 advertisers added the cardinal of spots they aired – some of them by cogent margins.

“Only McDonald’s ran beneath instances,” Generali says.

Though GEICO aired the best spots on bounded cable, area it ranked No. 1, it additionally was a abundant user of atom radio, area it ranked No. 2 for 2019. Besides GEICO, insurers such as Liberty Mutual, Progressive and State Farm ranked in the top 10 in one or added media channels. Automotive banker associations for Chevrolet, Toyota, Ford and Nissan captivated on to their top 10 rankings in advertisement TV.

Here’s a attending at who advertised the best on radio, advertisement TV and bounded cable:

Local cable continues to be GEICO’s adopted medium. The aggregation ran added spots on cable than in any added media – and 535,074 added spots than it did in 2018.

Two categories – allowance and fast aliment – annual for seven of the top 10.

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Each of the advertisers ranked in the top 10 aired added than 1 actor spots – with Geico airing over 3 million. Together, they advertised 16,877,090 instances on bounded cable, added than any added medium.

Source: Media Monitors

Source: Media Monitors

The top 10 advertisers aired a accumulated 15,199,263 spots, up 1,829,342 from 2018. For the third year in a row, Home Depot and GEICO captivated assimilate their No. 1 and No. 2 rankings, respectively. In 2019, the home advance behemothic aired 2,604,503 spots, while GEICO added its instances by 301,909, according to Media Monitors data.

Taking advantage of a able job market, application casework aggregation Indeed was answer to the No. 3 spot, up from No. 4 in 2018.

In addition, two new advertisers emerged amid the top 10. Seriously Digital Entertainment burst into 10th place, from No. 42. In 2018, the internet gaming aggregation was at No. 42.

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Source: Media Monitors

Source: Media Monitors

For the third year in a row, GEICO aired the best spots on advertisement TV with 1,252,212, an access of 26.7%. Progressive and McDonald’s angled out the top three. Together, these advertisers aired 3,351,867 spots.

And yet, the class that led the account for airing the best cardinal of spots was automotive banker associations. Chevrolet (4), Toyota (5), Ford (6), Nissan (9) calm accounted for 3,315,998 instances.

Source: Media Monitors

Source: Media Monitors

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What does 2020 portend?

“A able abridgement absolutely indicates college announcement investment,” Generali says. “Insurance companies and automotive dealers are acceptable to booty their able drive into the new year, but a U.S. presidential acclamation is additionally on the horizon. As a result, brands will accept to attempt with campaigns for bound announcement account and the numbers of spots they air may not be absolutely as able-bodied as we’ve apparent over the aftermost few years.”

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Last Updated: January 11th, 2020 by darurat
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