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NovaBay® Pharmaceuticals, Inc. (NYSE American: NBY) announces that CEO Justin Hall has issued the afterward letter to stockholders:



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To My Adolescent Stockholders:



As pandemic-related shelter-in-place restrictions are alpha to lift in assertive geographies and Americans are advancing to acknowledgment to school, assignment and amusing activities, NovaBay has focused on alms our adolescent Americans articles they charge to advice them break safe. NovaBay has business contacts about the globe, and we formed endlessly with them to defended affection COVID-19 personal-protection and analytic products, while at the aforementioned time continuing to beforehand our ahead appear cost-efficient sales and business action for Avenova®. I’m adequate to abode this alongside action is alive absolute well, with accumulated artefact sales in the ages of April before our absolute acquirement for the absolute aboriginal quarter.



Just as Avenova is advised the accomplished affection artefact in its bazaar segment, we are additionally assured in the affection of the new articles we are accepting for U.S. administration in acknowledgment to the COVID-19 pandemic. Our aplomb is based on the acceptability of our suppliers as able-bodied as the after-effects from third-party lab testing.

We began affairs KN95 masks through our website Avenova.com beneath than two months ago, and we are already advancing the anniversary of one actor units sold. These KN95 masks are able in clarification out at atomic 95 percent of aerial particles, including microorganisms, dust, pollen and air pollution, authoritative them ideal for claimed aegis in accessible places. We are awful assured in their architecture as they are CE certified and accommodated the KN95-level requirements. In adjustment to analyze them from the abounding inferior affection masks currently in the marketplace, our accomplice affectation architect has submitted the KN95 masks for emergency use allotment (“EUA”) from the U.S. FDA to added validate their quality. Due to the excess of new COVID-19 accompanying articles submitted, the FDA has not accustomed us a timeframe for review. While abounding Americans abide to accept adversity accepting masks, our masks are in banal in the U.S. and accessible for absolute shipping, with barter about accepting them aural a day or two of ordering.

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Most of our accepted aggregate is attributable to aggregate orders from ample institutions. We apprehend that arrangement will abide in the abreast appellation and that our KN95 affectation sales through Avenova.com will abide adequately abiding with April levels. We are additionally alms a appropriate advance admixture backpack of 30 masks and two bottles of Avenova for $199. Avenova, with its antimicrobial backdrop and activated as a facial spray, is a absolute accompaniment to the mask. I’m admiring to abode that some companies are acceding aggregate orders for this admixture backpack and aircraft them anon to their employees’ homes as a action of goodwill.

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Less than a ages ago, we appear an absolute U.S. administration acceding for a awful acute rapid, point-of-care, feel prick COVID-19 antibiotic test. Accessible bloom experts and leaders beyond the country are citation a analytical charge for accumulation testing and archetype procedures for those who accept been adulterated with COVID-19 as a action for cautiously reopening our economy. As assignment and amusing activities resume, we apprehend that testing will become an alike greater antecedence to actuate who is actively adulterated and who may accept antibodies adjoin the pathogen. Importantly, we are assured in the believability of our artefact adjoin some ambiguous tests that accept been alien to the market. We accept the accurateness of our analysis is commensurable to those already accepting EUA from the FDA. We filed for EUA approval on April 17 and abide in approved acquaintance with the FDA analyst assigned to appraise our test. Authoritative reviews of COVID-19 antibiotic tests accept been apathetic as the FDA is endlessly alive through a excess of submissions.

To be clear, we will not be affairs this point-of-care analysis until such time as EUA from the FDA has been received. Once granted, we will activate business the analysis through our sales aggregation to healthcare professionals beyond the country, who again will administrate the test. The analysis uses a bead of accomplished claret for the apprehension of COVID-19 antibodies, with after-effects accessible in about 10 minutes. Our analysis detects for the attendance of both IgM and IgG. IgM is usually the aboriginal antibiotic generated by the anatomy in acknowledgment to the coronavirus. Later, the IgG antibiotic is generated and replaces IgM as the absolute antibiotic in acknowledgment to the infection. While in some means our analysis is agnate to others on the market, it is differentiated by its use of a hardly beyond claret sample to advance accurateness and beneath testing time of 10 account adjoin 20 account with others. Additionally, our analysis is independent after the charge for added abstracts or accessory reagents, which aggressive tests require. While we are assured in the affection of our test, because of the fast-changing authoritative landscape, we cannot accord advice on the timeline for FDA analysis or whether we will accept approval for bartering business and sale. Our sales aggregation is in abode and acquisitive for this new opportunity.

During this time of shelter-in-place, our aggregation is additionally absorption on announcement Avenova, both online and to doctors in historically high-performing territories. We alien Avenova Direct as a prescription-strength chump artefact aftermost June, and online sales during the 2020 aboriginal division accounted for added than bisected of all Avenova acquirement for the absolute aboriginal time. We ahead appear the addition of active chump branding for Avenova with new packaging and reinvigorating messaging that emphasizes quality-of-life themes. While e-commerce sales are acceptable a growing allotment of the total, we are advancing a action to cost-effectively aggrandize our chump base. We are admiring by the accession to our active branding, and we’re accessible to the befalling to access sales through associate relationships to advice ability the 41 actor Americans who ache from blepharitis and accompanying eye conditions.

NovaBay’s proprietary authentic hypochlorous acerbic (HOCl) is a anatomy of an antibacterial/antimicrobial abettor artlessly produced by the animal anatomy in acknowledgment to pathogens. HOCl has additionally been accustomed by the Centers for Disease Control and Prevention (CDC) as a antibacterial advantageous adjoin SARS-CoV-2. We are administering third-party class tests to verify the ability of our specific conception adjoin the SARS-CoV-2 pathogen. The acceptance of Avenova could decidedly access as Americans seek another antibacterial solutions that are accurate to be safe and well-tolerated on animal skin, including the face and acute breadth about the eyes. Americans accept become accomplished to the CDC admonishing adjoin affecting one’s face as this decidedly increases the accident of abeyant infection. Avenova is bogus in the U.S. and the accumulation alternation for its apparatus is currently robust. We are accretion our announcement to augment our chump abject of approved abiding users.

Also in befitting with our strategy, we are targeting ophthalmic and bark affliction artefact band extensions that will advantage our salesforce and our sales channels beneath economics that accomplish faculty for NovaBay. We are advancing a ambit of options including artefact licensing and acquisitions.

While we attending advanced to a acknowledgment to added normalized business operation, NovaBay continues to assignment adamantine beneath alien conditions. I’d like to acknowledge my colleagues for our aggregate adherence to success, and additionally acknowledge our stockholders for your aplomb in the NovaBay aggregation as we body stockholder value.

Sincerely,

Justin M. Hall, Esq.Chief Executive Officer and General Counsel

PS. Please agenda we are captivation a basic Annual Affair of Stockholders on May 26, 2020 alpha at 5:00 p.m. Pacific Time. Instructions for abutting the affair are in the proxy abstracts beatific to stockholders as of our Record Date. We acknowledge your abutment for the initiatives our Board has endorsed.

About NovaBay Pharmaceuticals, Inc.: Going Beyond Antibiotics®

NovaBay Pharmaceuticals, Inc. is a biopharmaceutical aggregation absorption on commercializing and developing its non-antibiotic anti-infective articles to abode the unmet ameliorative needs of the global, contemporary anti-infective bazaar with its two audible artefact categories: the NEUTROX® ancestors of articles and the AGANOCIDE® compounds. The Neutrox ancestors of articles includes AVENOVA® for the eye affliction market, CELLERX® for the artful dermatology bazaar and NEUTROPHASE® for the anguish affliction market. The Aganocide compounds, still beneath development, accept ambition applications in the dermatology and urology markets.

Forward-Looking Statements

Except for absolute advice herein, affairs set alternating in this columnist absolution are advanced aural the acceptation of the “safe harbor” accoutrement of the Private Securities Litigation Reform Act of 1995, including statements about the bartering advance and approaching banking achievement of NovaBay Pharmaceuticals, Inc. This absolution contains advanced statements that are based aloft management’s accepted expectations, assumptions, estimates, projections and beliefs. These statements include, but are not bound to, statements apropos our business strategies and accepted artefact offerings, abeyant approaching artefact offerings, accessible authoritative approval of any of our articles or approaching products, and any approaching acquirement that may aftereffect from affairs these products, as able-bodied as about the Company’s accepted approaching banking results. These advanced statements are articular by the use of words such as “expect,” “future growth,” “reduce,” and “expand,” amid others. These statements absorb accepted and alien risks, uncertainties and added factors that may account absolute after-effects or achievements to be materially altered and adverse from those bidding in or adumbrated by the advanced statements. Factors that ability account or accord to such differences include, but are not bound to, risks and uncertainties apropos to the admeasurement of the abeyant bazaar for our products, the achievability that the accessible bazaar for the Company’s articles will not be as ample as expected, the Company’s articles will not be able to access one or added targeted markets, revenues will not be acceptable to accommodated the Company’s banknote needs, and any abeyant authoritative problems. Added risks apropos to NovaBay’s business, including risks that could account after-effects to alter materially from those projected in the advanced statements in this columnist release, are abundant in NovaBay’s latest Anatomy 10-Q/K filings with the Securities and Exchange Commission, abnormally beneath the branch “Risk Factors.” The advanced statements in this absolution allege alone as of this date, and NovaBay disclaims any absorbed or obligation to alter or amend about any advanced account except as appropriate by law.

Socialize and Break abreast on NovaBay’s progressLike us on Facebook Follow us on Twitter Connect with NovaBay on LinkedIn Visit NovaBay’s Website

Avenova Purchasing InformationFor NovaBay Avenova purchasing information:Please alarm 800-890-0329 or email sales@avenova.com www.Avenova.com

View antecedent adaptation on businesswire.com: https://www.businesswire.com/news/home/20200514005289/en/

Contacts

NovaBay Acquaintance Justin HallPresident and Chief Executive Officer510-899-8800jhall@novabay.com

Investor Acquaintance LHA Investor RelationsJody Cain310-691-7100jcain@lhai.com

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Last Updated: May 18th, 2020 by admin
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