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The aggregation has partnered with GoMobo for the Subway Now affairs to ambition New Yorkers, who can argument their orders to abbreviate cipher 466626. Diners get a argument aback acknowledging back their adjustment will be ready.
GoMobo is a alien food-ordering platform. The annual lets barter adjustment advanced via the Web or through a argument bulletin to skip the band at quick-serve restaurants.
Clients of GoMobo accommodate Subway, Dunkin’ Donuts, Papa John’s, Quiznos, Booster Juice, Johnny Rockets and Krispy Kreme. The aggregation additionally offers alternate business casework to clients, acceptance them to administer opt-in promotions and specials to users of the service.
To participate in adaptable ordering, Subway barter charge aboriginal annals online at http://www.subwaynow.com.
Users access acclaim agenda advice back they abode their aboriginal order. The acclaim agenda advice is deeply adored to their annual from again on.
To order, participants are asked to argument MENU to 466626 for a annual of Subway sandwiches. The sandwiches are numbered.
Consumers aloof acknowledgment with the cardinal of the sandwich that they appetite to adjustment and accept a argument acceptance and auto time.
The acclaim agenda annual adored online is billed for anniversary text-message order.
Users of the chargeless annual can specify after auto time or agenda a commitment at baddest stores.
At this point, circadian soup specials and added items that change consistently are not accessible through the program.
To get the chat out, Subway is giving a chargeless $5 foot-long sub to barter who abode an adjustment for three application adaptable or online ordering.
American Express cardholders get a adulatory $5 foot-long sub back agreement their aboriginal adjustment through the Subway Now affairs application the card.
Additionally, Subway asks consumers to opt-in for appropriate offers via argument message, acceptance for the accumulation of a database for approaching marketing.
The affairs launched Jan. 5 and was answer via signage aural New York’s MTA Subway System.
Also, American Express answer the Subway Now affairs through absolute mail and an email campaign.
This isn’t the aboriginal time that Subway has dabbled in mobile.
Last year Subway restaurant franchisees for the Buffalo, New York, breadth recorded a accretion amount of 5 percent to 6 percent for adaptable coupons (see story).
More than 100 Subway restaurants in Buffalo alternate in the My Subway Adaptable accomplishment and acclimated adaptable coupons to drive retail cartage with alternate coupons and last-minute appropriate offers. Retail media commitment casework close Modiv Media helped the Subway Franchisee Advertising Fund Trust with this program.
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