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Which firms accept reputations for developing aloft C-level business leaders? And which firms accommodate the best training that enables marketers to become CEOs? These are two accepted questions I get from marketers, executives, and students.
To accept which firms best advance C-level business leaders, I conducted a abstraction with Christine DeYoung, accomplice at DHR International, an controlling recruiting firm. In that research, we asked controlling recruiters to analyze the firms that accept the best acceptability for developing C-level marketers (see the account here).
Through that study, we activate that not all business jobs are the same (see this Harvard Business Review commodity for added insight). Controlling recruiters adumbrated that some companies accept bigger training and development programs–and importantly, appearance business as the arch action of the function–and that provides a bigger foundation for C-suite success. What distinguishes the firms that fabricated the Top 15 account is that they tend to: 1) advantage business as a P&L action (as against to a agents action that serves the firm’s P&L function), 2) accomplish in awful aggressive markets (providing a added arduous ambiance to apprentice how to architect growth), 3) accept a abiding clue almanac over time for developing business talent, and 4) ensure enterprise-wide acquirements and leadership. In aggregate, these firms are “go-to” companies that controlling recruiters about-face to for aptitude because they accept greater aplomb in the training, know-how, and adequacy of advisers “educated” at these firms.
Since that aboriginal study, there has been cogent absorption in compassionate which companies and industries accept the best clue almanac for axis marketers into CEOs. Just like accessory assertive aristocratic MBA programs increases the adventitious of landing at a top, baddest company, alive for assertive companies can access the likelihood of attaining an closing CEO role. These companies generally accept accomplished vetting processes (ensuring they appoint top aptitude to activate with) and a superior, time-tested arrangement for training marketers to anticipate and behave like CEOs.
To bigger accept which firms excel at converting marketers into CEOs, I conducted a abstraction application LinkedIn abstracts (see alignment below), calculating the allotment of business alumni by close that are currently CEOs (i.e., the arrangement of CEOs to business alumni by firm). Below, I rank the firms and again the industries aural which the top firms operate.
Procter and Gamble (P&G) came in at the top of the list, with over 20% of all of the CEOs with business acquaintance in the LinkedIn sample advancing from P&G. As an archetype of a P&G marketer-turned-CEO, accede Michelle Gass, the accepted CEO of Kohl’s, who started her career at P&G and again formed at Starbucks (another top aggregation that prepares marketers to become CEOs). Stewart Stockdale formed at P&G in cast administration and ultimately became the CMO for Conseco, Inc. afore acceptable President of Western Union. He currently serves as the CEO of J.G. Wentworth and is on the lath of admiral for PayClip Inc. Patrice Louvet served as the Group President, P&G Beauty (in cast management) and currently is the President and CEO of Ralph Lauren. And Paul Polman, CEO of Unilever at the time of assay (recently retired from the role), formed at P&G in assorted roles for over 27 years.
Other examples from customer packaged appurtenances (CPG) firms accommodate Jeff Watters, currently the President and CEO of Ainsworth Pet Industries, who formed at Kraft, Heinz, and Clorox. Ron Coughlin is currently the CEO of Petco and aforetime the CMO of PepsiCo. Trevor Bynum, currently the CEO of Welch’s, formed at General Mills in assorted business roles. Francis Britchford Allen, currently CEO of Boston Market, formed at PepsiCo in a cardinal of roles.
What’s absorbing is the cardinal of bodies who accept formed for added than one of these firms during their careers. Brian Hansberry formed at P&G and Heinz and is currently CEO of Nonni’s Foods. Gass, above, formed at both P&G and Starbucks. Watters, above, formed in a cardinal of the ranked firms. And John Costello, who became President/CEO of Zounds and served on the lath of Ace Hardware, formed at P&G and PepsiCo.
While it isn’t hasty that CPG acme the account for bearing business aptitude who move into CEO roles (see actuality for some insight), what may be hasty is that the “Retail Food” industry, apprenticed by Yum! Brands (KFC, Pizza Hut, Taco Bell), comes in second. Over 12% of Yum! Brands’ business alumni are CEOs. For example, Ralph Bower, currently the CEO of The Melt and aforetime the CEO of Pei Wei, formed at Yum! Brands for almost 6 years beforehand in his career.
Looking at industries above CPG and Retail Food, Nike is the alone aggregation on the Top 15 account from apparel. Davide Grasso, above CMO of Nike (and VP of Global Football Marketing), is currently the CEO of Converse. From healthcare, Johnson & Johnson produced Ron Wilson, who ultimately formed as President of Aramark (Refreshment Casework Group) and currently serves as CEO of GoodWest Industries. Mary Anne Heino, who spent added than 17 years in a array of roles at J&J, is currently the President and CEO of Lantheus Medical Imaging.
The Top Industries That Create CEO-Ready Marketers
Below, I allotment banker to CEO about-face by industry. To do this, I afar the firms into eight altered industry segments and again compared the boilerplate banker to CEO arrangement of anniversary segment. Accustomed that added than bisected of the Top 15 Firms are from the CPG industry, I afar the companies that primarily attempt in aliment and beverage-based categories (i.e., PepsiCo, Coca-Cola, General Mills, Kraft Heinz, Nestle) from those that don’t (i.e., Procter & Gamble, Unilever, Clorox).
Of the eight industries represented, both types of CPG firms acquire spots at the top in agreement of bearing marketers that go on to become CEOs (see below). The third best industry articulation is retail-food (i.e. restaurants) fueled by Yum! Brands and Starbucks. The fourth best industry is banking casework (i.e., AMEX), while customer tech (Apple) comes in fifth. The sixth is accoutrement (Nike), the seventh healthcare (J&J), and the final industry articulation is non-food retail (Amazon).
What may be best anecdotic is the cardinal of industries that aren’t listed. From activity to consulting and able casework to non-profits to a cardinal of altered areas aural tech and abounding more—none are represented at the top. In abounding cases, the account accustomed by controlling recruiters is that those who go on to become CEOs about appear from the P&L ancillary of marketing—and there are almost few industries (and firms) that amusement business this way. For added acumen on the altered types of business roles, see this HBR article.
What This Means for Marketers Aiming for the CEO Chair
The study’s takeaway: not all business roles are according in agreement of advancing marketers for a CEO role. Alive in business at Clorox or General Mills or Apple is not the aforementioned as alive in business at Instagram or a start-up or a non-profit. They may be alleged the aforementioned affair (i.e., marketer), but they do not accept the aforementioned responsibility. They do not accommodate the aforementioned blazon of training nor do they adapt marketers to do the aforementioned blazon of assignment after in their careers. Consequently, the career paths will differ. If the ambition is to use business as a ablution pad to CEO, award a aggregation that is accepted for this blazon of training and development makes the best sense.
Join the Discussion: @KimWhitler
This assay was based on abstracts extracted from LinkedIn in August / September / October 2018. The chase included affiliate profiles that fit the afterward criteria. First, the chase articular individuals who had formed for any of the top firms that adapt marketers to accomplish C-level business roles. Second, they had to accept 20 or added years of acquaintance to advice analyze those who would accept abundant acquaintance to accept risen to CEO. Third, the individuals had to accept ‘marketing’ present as a keyword in the individual’s contour and accept a accepted appellation of ‘CEO’ or ‘Chief Controlling Officer’ alive at a close of 51 employees. The aggregation admeasurement minimum was advised to exclude single-person and awfully baby firms (i.e., alone consulting firms). There were no bounded restrictions. If an alone formed at Nestle and Johnson and Johnson afore acceptable CEO, they would be counted as alumni of both Nestle and Johnson and Johnson. The arrangement of accepted CEOs to absolute business alumni was again affected by firm. Of note, to burden analysis the methodology, I airy some of the assumptions (number of years of acquaintance and admeasurement of firm) and the after-effects were actual similar. This search, like all research, acutely has limitations. First, to be included in the search, the individuals charge accept a contour on LinkedIn (potential alternative bias). Second, it excludes anybody that ability accept been a CEO but isn’t currently a CEO. Third, it starts with a account of firms that accept been articular at developing C-level business talent, because of the time-intensive attributes of the study. This may exclude firms that are acceptable at converting marketers into added anatomic leaders (e.g., finance, ops, etc.). Fourth, anecdotic individuals who appear from business roles is difficult accustomed the attributes of LinkedIn abstracts (there isn’t identification as to primary career path), so I relied on the biographical advice listed in the LinkedIn profile. While amiss (i.e., abased on the advice appear by the individual), the adjustment active (i.e., analytic profiles) was constant beyond firms and individuals.
Disclosure: I accept investments in a cardinal of funds which best acceptable accommodate abounding or all of the firms on the list.
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