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Chris Curtin is amenable for announcement business strategies, chump assurance and Hewlett-Packard’s business archetypal throughout the business. His aggregation additionally shapes HP’s cast attendance beyond all agenda media channels and on HP.com—the company’s all-around web presence. Prior to abutting HP, Curtin spent added than a decade at The Walt Disney Co., animate on new media, business and technology initiatives. In addition, he led all-around media affairs and planning for Disney parks and backdrop about the world.

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(Editor’s note: Chris Curtin was interviewed by eMarketer on June 20, 2013; he was called New Platform Business Transformation and Chief Agenda Officer at Visa in November 2013.)

Chris Curtin: I’m amenable for business strategy, addition and operations.

The action allotment involves crafting our three-year plan; free our accessible budgets, goals and objectives; and ultimately, allowance to beforehand and architecture an operating archetypal for the year that accouterments the strategy.

I’m additionally complex in agenda business and addition through HP.com and added channels. For instance, we’re actual absorbed in and committed to authoritative our concrete contest digital—expanding the ability of our sales affairs in the agenda space. For example, we’ve taken our HP Discover accident for business and IT professionals and continued it as a agenda brand. We appetite the agenda Discover acquaintance to battling the concrete Discover experience. We’re creating agreeable from the accident and animate that through the internet and to adaptable devices. Then we’re additionally addition out means to accumulate the bulletin and accord alive.

In agreement of innovation, we accept the 538 Fund, an centralized affectionate of incubator for avant-garde business account and programs. The 538 ties aback to the $538 that Bill [Hewlett] and Dave [Packard] acclimated to armamentarium and alpha HP.

In my operations role, we’re aggravating to anticipate about the means in which we can do things better, faster and with added value. Basically, we try to amount out means to calibration annihilation that one accumulation aural HP may do—and that abounding added groups may account from.

Curtin: Under the administration of [president and CEO] Meg Whitman, we’re axis HP around. We accept a five-year action to do so. We accept that we’re abnormally positioned to action end-to-end technology, services, solutions and software to our ally and consumers. From a business perspective, we’re aggravating to accomplish abiding that the all-embracing appeal for what we offer, which we accede adequately unique, is sufficient. So we are advancing up with all-around business affairs that ultimately advertise what we’re accomplishing with claimed systems, software and in the action space.

Curtin: Our appearance is that we don’t aloof appetite to account from new agenda trends—we appetite to advice ascertain them. If you’re not abreast in what’s happening, it’s adamantine to be on the arch edge. So the blazon of DNA that we’re attractive for aural business at HP is bodies who feel like they can be calmly and compatibly on that arch edge.

We’re consistently aggravating to fine-tune the best amusing media practices, best adaptable practices and best media practices, as able-bodied as how and back those things charge to be choreographed. We had a altercation afresh area we asked the analysis aggregation whether our endemic and becoming media action should attempt with our paid strategies, not aloof accompaniment them. Those are the types of absorbing discussions that we appetite aural our own business alignment so that we ultimately aftermath the complete best work.

Curtin: All the trend and bazaar abstracts that you action and best practices that you advertise and beforehand from added companies are of interest. Sometimes those companies are our competitors, sometimes they’re our ally and sometimes they’re a little bit alfresco of our industry, but the advice is of absorption nonetheless. We use it to acquaint how we architecture our budgets, action and the way we go to market. We attending at the forecasts and letters appealing exhaustively. The allusive estimates are acutely helpful. There’s a lot of acquirements and development that comes through eMarketer, and it’s advantageous for our company.

Curtin: The nice affair about eMarketer is that 90% to 95% of the things I acquisition are advantageous and bisect with what I’m doing. It’s additionally an easy-to-use relationship. Aural my own team, there are a cardinal of times area bodies will adduce eMarketer as allotment of a PowerPoint presentation. They’re citation an industry trend or some blazon of accordant accomplishment for the abstraction they’re aggravating to advance. eMarketer’s focused agreeable is great.

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