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The Columbia Records artisan and agreeable abnormality will accord the achievement admission of his new distinct in a advocate music acquaintance with all-new technology alone on Roblox
Roblox, a all-around online belvedere bringing millions of bodies calm through play, appear today a affiliation with Columbia Records and record-breaking artisan Lil Nas X to barrage the first-ever, absolute basic concert on the Roblox platform. Lil Nas X will accomplish his accessible new distinct “HOLIDAY” alive for the aboriginal time, forth with some of his best accepted hits, in this avant-garde and absolutely immersive concert acquaintance for Roblox users common to enjoy. Roblox will accessible the aboriginal of three chargeless concert showings at 1 pm PST on Saturday, November 14th.
This columnist absolution appearance multimedia. View the abounding absolution here: https://www.businesswire.com/news/home/20201110005425/en/
(Graphic: Business Wire)
“We’re throwing the better basic concert of 2020, and I achievement everybody in the apple can appear analysis it out,” said Lil Nas X. “I feel actual advantageous to be the aboriginal artisan to anytime do this on Roblox. We had so abundant fun putting this calm for my fans, and I can’t delay for anybody to see it!”
The concert will affection a set of stages, all aggressive by Lil Nas X’s songs and music videos, that are application the latest shadowing, lighting, and physically based apprehension (PBR) facial acceptance technologies accessible on the Roblox platform. The absolute acquaintance is advised to accord Roblox users and Lil Nas X admirers a different way to ascertain and adore music calm with their accompany and affix with their admired artisan like never before.
In accession to the concert experience, Roblox and Columbia Records will additionally be assuming a Q&A with the artisan that will be streamed central the concert area starting with the preshow at 4 pm PST on Friday, November 13th.
“We’re captivated to accomplice with Columbia Records to accompany Lil Nas X admirers and the Roblox association calm in an absolutely new way,” said Jon Vlassopulos, All-around Head of Music at Roblox. “This concert with Lil Nas X will carriage players and their accompany into the Metaverse, and accompany to activity the approaching of what immersive, amusing adventures can attending like.”
“Columbia Records is consistently apprenticed to acquisition new and avant-garde means for our acclaimed artists to allotment their artistic vision,” said Ryan Ruden, SVP, Experiential Marketing and Business Development for Columbia Records. “This affiliation is an agitative befalling to allotment Lil Nas X’s new music with over 150 actor kids and adolescence globally through this first-ever high-fidelity concert acquaintance on Roblox.”
New Roblox users will charge to actualize an annual to admission the concert venue. The area appearance mini amateur and added activities that users can analyze amid now and the aboriginal preshow accident on Friday, November 13. There will additionally be a basic abundance alms an absolute merch abridged with a array of accessories, emotes, and fashion-forward Lil Nas X avatar bundles that challenge the contemporary appearance of anniversary song performed during the concert experience. Existing Roblox users can access the concert area today.
PRESHOW: Q&A SESSION EXCLUSIVE BEHIND THE SCENES SCAVENGER HUNTFriday, November 13, 2020 @ 4:00 pm PST
CONCERT SHOWTIMESMain Show – Saturday, November 14, 2020 @ 1:00 pm PSTAsia Show – Saturday, November 14, 2020 @ 10:00 pm PSTEurope Show – Sunday, November 15, 2020 @ 9:00 am PST
Roblox’s mission is to accompany the apple calm through play. Every month, added than 150 actor bodies about the apple accept fun with accompany as they analyze millions of immersive agenda experiences. All of these adventures are congenital by the Roblox community, fabricated up of over two actor creators. We accept in architecture a safe, civil, and assorted community—one that inspires and fosters adroitness and absolute relationships amid bodies about the world. For added information, amuse appointment corp.roblox.com.
About Columbia Records
One of the best admired and acknowledged almanac labels in the world, Columbia Records is home to accustomed superstars and agitative new talent. Columbia Records is a wholly-owned accessory of Sony Music Entertainment.
About Lil Nas X
Lil Nas X is a Grammy award-winning rapper, accompanist and songwriter from Atlanta, Georgia. He rose to acclaim in 2019 back his genre-shattering hit song “Old Town Road” featuring Billy Ray Cyrus went viral and became the longest active #1 distinct in Billboard Hot 100 history. Dubbed “an internationally accustomed phenomenon” by Billboard, Lil Nas X and the Diamond-certified song accept been accustomed with assorted above awards from several areas of the music industry, including two Grammys. He has been featured on the awning of TIME annual (among abounding others), was called one of TIME’s 25 best affecting bodies on the Internet, one of Billboard’s 21 Beneath 21, and was additionally included on Forbes’ 2020 30 beneath 30 list. After absolution his highly-successful EP 7 in 2019, which appearance 5x Platinum distinct “Panini” and Platinum song “Rodeo,” Lil Nas X is currently at assignment on his admission album.
View antecedent adaptation on businesswire.com: https://www.businesswire.com/news/home/20201110005425/en/
FOR MORE INFORMATION CONTACT:Roblox CorporationBrian [email protected]
North AmericaThe Hatch [email protected]
Columbia Records/Lil Nas XKimberly [email protected]
Ashley [email protected]
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