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The accord is account $235 million, a Spotify agent said.
The aggregation will use Megaphone’s technology to actualize targeted ads, it said, and will additionally accomplish its proprietary ad ecology accoutrement accessible to third-party podcast publishers.
Spotify, which earns acquirement from paid subscriptions and by disseminating ads to non-paying users, saw its announcement business acknowledgment to advance in the third division afterwards it was hit by the communicable beforehand this year.
Executives accept said ad advance will advance in the accepted quarter.
Its abundant investments in podcasts, in an accomplishment to become the Netflix of audio content, accept helped drive subscriber advance at a time back abounding bodies are homebound due to the coronavirus outbreak.
Since aftermost year, Spotify has spent hundreds of millions of dollars to buy companies like Gimlet Media, a podcast producer, and Ringer, the sports and ball podcast arrangement founded by sports biographer Bill Simmons.
The aggregation said the new technology will advice podcast publishers acquire added from their work.
“We are still in the aboriginal capacity of the alive audio industry story, but it is actually bright that the abeyant is significant,” Spotify’s Chief Agreeable & Announcement Business Officer Dawn Ostroff said.
Spotify now has 1.9 actor podcasts, up from 1.5 actor in the additional quarter, additional by big launches such as “The Michelle Obama Podcast” and “Mama Knows Best” by influencer Addison Rae.
(Reporting by Supantha Mukherjee in Stockholm and Ken Li in New York; Editing by Jan Harvey)
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