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LAFAYETTE, La. (AP) — Meet the Chow Bella Dog Bakery team:

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Ofelia — aftertaste tester, affection control, English Springer Spaniel, 2 and a bisected years with the company.

Hopper — appointment assistant, assurance builder, Chow Bella eye candy, Labrador Retriever, 1 year with the company.

Heloise — amusing media influencer, English Springer Spaniel, 1 and a bisected years with the company.

Jennifer Bleichner Decoux — baker, decorator and accuracy abaft the Chow Bella operation.


The gourmet dog bakery based in Lafayette has been at the Lafayette Farmers Bazaar for about three years. Aback Memorial Day weekend of 2018, Chow Bella has been accouterment the bounded dog arena with bootleg treats.

Chow Bella isn’t Decoux’s aboriginal time at the Lafayette Farmers Market. In 2014, six months afterwards the farmers bazaar opened, she abutting the vendors at the bazaar with a absolutely altered cast — Be Weaved: recycled handbags.

The second-generation weaver acclimated doggie decay accoutrements and grocery accoutrements to actualize purses. She additionally fabricated bamboo scarves. For two years, she wove accessories. But in 2016, her calmly started to accord her issues and the items weren’t affairs able-bodied abundant for the bulk of time and accomplishment she was putting in.

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Decoux took a two-year breach but came aback to the bazaar with Chow Bella in 2018, article she didn’t apprehend to do.

“I don’t apperceive of any added vendors that accept started there with a absolutely altered route,” she said. ”… from aberrant to baking, it’s like, ‘What?’”


Inspiration for Chow Bella addled at 3 a.m. on a Wednesday.

Once a week, while active errands, Decoux stops by a CC’s Coffee House to get herself an algid coffee.

“I alarm it my Tuesday special,” she said.

Usually she doesn’t accept the dogs with her, but one time she brought Ofelia and Boone, “Ofelia’s boyfriend,” she said. While accepting herself a treat, Decoux anticipation the dogs should get a Tuesday amusement also.

Early the abutting morning, she sat up in bed and accomplished she should alpha a dog bakery.

By Friday, she had a name for the idea: Chow Bella. By Saturday, she went to the Farmers Bazaar to get her abstraction approved.

“It aloof flowed so easily,” she said.

She capital to actualize a business that would angle out, treats that were altered from the big cast names in pet stores. Her aboriginal footfall was award recipes that were dog-friendly.

Her blueprint for a acceptable amusement is added about what it doesn’t have: salt, white amoroso and condiment of any kind.

She uses a scattering of key capacity that accommodate banana, oats, carrots, chicken, zucchini, carob chips and amber rice syrup.

“I adulation to bake, obviously. And I adulation authoritative dog treats account I can broil and not accept to eat it,” she said.

Baking is the quickest allotment of the process, demography about an hour. Prep assignment can booty up to an hour also, admitting best of her articles accept bristles capacity or less. She creates items like cupcakes, brownies and cakes.

“I don’t anticipate I do annihilation I did aback then,” Decoux said. “I’m so abundant better.”

Chicken strips are her top seller. The agilely broken brittle bite has been about aback her aboriginal Chow Bella weekend about three years ago.

At this point, she knows so abundant she’s able to appear up with her own recipes like the amber accolade she fabricated for her Easter baskets. She hopes to one day baby a dog party.

“Coming up with the account and the capacity is so abundant added fun than absolutely baking,” she said. “So what if I absorb bisected the account on packaging — it works!”


Creating new capacity for Chow Bella is the best fun for Decoux. Using dog-safe appearance she fabricated boxes that had chat affection accolade for Valentine’s Day.

For Easter, she acclimated baskets but she absolutely capital to use mini backpacks to actualize “vacation backpacks.” She hasn’t accustomed up on the abstraction of doggie backpacks, aloof workshopping the dream.

Her accessible amalgamation will be beach-themed summer vacation treats, admitting she’s not abiding how she’ll assassinate it aloof yet.

The Chow Bella Dog Bakery aggregation takes a nap afore accepting aback to work.

Every allotment of active Chow Bella, from the baking to the decorating brings her joy. But the best allotment is alive with her staff.

“I mean, this is apparently the best job I’ve anytime had,” Decoux said. “I get to create. I get to adhere out with my accompany out there who are aloof so fun to be around. It makes it fun back it’s article you adulation doing.”

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