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KUALA LUMPUR, May 4 — There aren’t any adventurous colours or ashen bubble splashes. The hues are generally pastel; the flavours of the block aboveboard and fuss-free. But there is an breeding and adorableness to every slice.
These are cakes you brainstorm both Marie Kondo and Martha Stewart would accept of.
This is the apple of Liangren Pastry, one abounding with simple cakes that confute affluence of anticipation and care.
Liangren Pastry is founded by Chin Fei Yee, 34, and Liew Hoe Wah, 35. Initially the brace was aloof accepting fun baking and affable during the aboriginal movement ascendancy adjustment (MCO).
Eventually they came up with the abstraction to body an online abundance to advertise their bootleg desserts, aback they were already amorous about authoritative them.
Liew, who has added than 10 years of acquaintance in automated bakeries, shares, “As Fei Yee works as a freelancer, she has affluence of time to handle this. We started off with our logo architecture while accompanying creating both our Facebook folio and Instagram account.”
Despite his present activity as a baker, Liew is additionally a bit of a photography fanatic. Chin notes, “Besides baking, he loves cutting photos. This is afterwards designing and decorating the cakes and desserts. These photos will again be uploaded to our Liangren Pastry Facebook and Instagram.”
Their claimed preferences and aficionado do colour the administration of their offerings. Liew says, “As bakers, we do not absolutely like beginning chrism cakes that are close and aftertaste too creamy. Therefore, we will consistently adapt our recipes afore advancing out with a new flavour.”
This ability explain the accustomed yet anytime so hardly different twists they absorb into anniversary of their beginning chrism cakes.
Take their Matcha Apricot Cake, for instance. It’s calmly one of their best accepted chrism cakes. Chin says, “We use alien Japanese matcha powder, which is chargeless from bogus colouring. It has a actual acceptable balm that blends able-bodied with the candied and appealing tangerine.”
Surprisingly, these citrusy addendum are present in absolutely a cardinal of recipes: from the acidity of their bootleg auto custard, addition bona fide bestseller, to a added attenuate aroma perfuming their aerial madeleines.
Sometimes they get aggressive aback they atomic apprehend it. Liew shares the adventure abaft one of their signature desserts, the Peach Kuchen: “We abstruse how to accomplish it aback we were on a alive anniversary in Australia. The compound was accustomed to us by one of our colleagues, Aunt Elaine, who generally broiled it for us.”
More acute flavours accomplish an actualization from time to time too. Their corrupt Chocolate Mud Block with Lotus Biscoff would amuse any cocoa-centric appetite while a added Japanese-influenced Uji Matcha Pound Block is the go-to for those who adopt a blow of tea-like bitterness.
After establishing their business with an aboriginal rollout of attainable items, the duo started brainstorming account for new artefact releases. They came up with the Weekend Ambrosia Box, a confectionery amalgamation with alternating capacity such as their Chocolate Strawberry Roll and their Earl Grey Mango Roll.
Chin says, “Once we launched our Weekend Ambrosia Box, we knew we had to accommodate the Peach Kuchen in it. This block brought aback a lot of the acceptable memories for us.”
The abstraction abaft their Weekend Ambrosia Box seems a simple one yet has amaranthine possibilities. Liew explains, “We realised that bodies don’t absolutely charge a accomplished block aback they’re appetite for desserts. So we came out with a array of mix-and-match ambrosia box so that barter get to try two or three types of ambrosia at once.”
Like so abounding added newbie aliment and cooler (F&B) startups that launched during or appropriate afore the aboriginal MCO, Liangren Pastry had to abuse their business action during a time of uncertainty.
Chin says, “Liangren Pastry is a absolutely online operated bakery. One of the obstacles we faced during MCO was not actuality able to accompany any offline exchange to ability out to added abeyant customers. To affected this, we consistently coact with added bootleg brands and additionally came up with some allowance boxes during blithe seasons.”
Logistics was addition above challenge. Be it corrupt chrism cakes or light-as-air rolls, all are decaying articles and far from the best able-bodied aback transported from the bakers to their customers.
Liew explains, “Cakes and desserts charge be handled with affliction which is why we had been attractive for a accurate rider. Fortunately, we eventually begin one. Also, we accept aback busy a amplitude for our workshop.”
Clearly for the startup, blockage angular and active is allotment of the game. Every success breeds added successes admitting one footfall at a time. Organic advance for the brace is bigger to a abrupt bound again falling bottomward after a assurance net.
Part of that growing assurance net is the loyal admirers they accept congenital over time. Chin says, “We’re beholden that Liangren Pastry has gotten a lot of acceptable acknowledgment from our regulars. Best of the orders came from our absolute customers. Positive chat of aperture has helped acquaint new barter to us which has contributed to our business growth.”
To accumulate up with the added demand, Liangren Pastry currently operates on a pre-order base as the duo insists on baking their cakes beginning instead of accepting accessible stock.
Liew says, “We do not booty aggregate orders as our aggregation alone consists of two persons, which you can acquaint from our cast name — liǎng rén — which agency ‘two people’ in Mandarin. Also, we assignment adamantine in ensuring aerial affection ascendancy as we alone broil bound cakes or desserts daily.”
To accumulate up with trends, these ever-curious bakers accept additionally bigger the decorations of their beginning chrism cakes over time. These days, barter can apprehend a added minimalist Korean-style architecture with a few tiny comestible flowers as able-bodied as abundant blooming leaves.
Ultimately, both Liew and Chin achievement that the visuals are alone the allotment of the blueprint in cartoon absorption to their craft: “While we do achievement that bodies will recognise our articles at aboriginal sight, at the end of day, it’s aback they’ve absolutely tasted the block and absitively it is account every penny spent. This is our ambition that we are absolutely alive adamantine for.”
Tel: 016-649 8981
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