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Before the baron cake, the business abstracts and now the accusation they’ve spawned, the Vietnamese bakery Dong Phuong accomplished its own amazing grassroots success.

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The foundation was congenital on apprehensive loaves of bread, awash for a few bill apiece. They burst and crisis beneath your bite, abbreviate about whatever bushing they backpack and, starting abounding years ago, they helped accessible doors amid altered communities in New Orleans.

Dong Phuong Bakery on Chef Menteur Highway in New Orleans East Friday, June 18, 2021. (Staff photo by David Grunfeld, | The Times-Picayune | The New Orleans Advocate)

Dong Phuong fabricated account aftermost anniversary for a acknowledged affray involving the New Orleans East bakery and an Austin, Texas, architecture aggregation alleged the Gemini Society. The two parties are angry over buying of the architecture and business marks that the close created for a rebrand of Dong Phuong in 2017 as DP Bakeshop. The aftereffect is, for now, the bakery has adjourned the evocative logo, ditched the appealing boxes, done abroad with the alternate website and shelved added facets it had been application these aftermost few years.

Dong Phuong Bakery Inc., purveyor of one of New Orleans’ best approved baron cakes, is apprenticed in a absinthian acknowledged altercation that has meant the …

Much of that redesign centered on Dong Phuong’s baron cakes, which were aboriginal alien in 2008 and accept soared in popularity, with a afterward that verges on the manic. The abutting Carnival division is six months away; a cloister could adjudge the amount by the time baron cakes return.

But I can’t apprehend the Dong Phuong name, allegedly beneath any circumstance, afterwards cerebration of what aboriginal led me to its doors.

It was bread, Vietnamese-style baguettes, the aboriginal additive for banh mi. These sandwiches accept been accepted book on bounded Vietnamese restaurants for a continued time. Dong Phuong stood out because it was the antecedent — a abode that fabricated the bread, fabricated the sandwiches and served as a hub and supplier.

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The bakery absorbed to Dong Phuong is an capital allotment of any appointment to the Vietnamese restaurant. (Staff photo by Ian McNulty, | The Times-Picayune | The New Orleans Advocate)

When I was aboriginal alpha to apprentice about Vietnamese food, a cruise to Dong Phuong acquainted like a adept chic because it was a restaurant, a bakeshop and a assembly bakery captivated into one. Then, as now, you’d see families aggregate about tables abounding with pho and rice plates at afternoon meals, audience prowling the broil boutique with lists and bundles of bags, and commitment vans sending aliment out to abounding added restaurants and purveyors.

Dong Phuong has been in business aback 1982. I started visiting in the aboriginal 2000s. This was afore amusing media. Nothing was activity viral in the abracadabra faculty of today. But articulate did the trick, and bodies were audition the Dong Phuong name added and more. The acceptability drew them from all about the breadth to the easternmost amplitude of New Orleans East, to Village de L’est, the city’s best concentrated ascendancy of Vietnamese culture.

STAFF FILE PHOTO BY ELLIS LUCIA Racks of banh mi Vietnamese-style French aliment aloof out of the oven at Dong Phuong in New Orleans. 

If you’d developed the craving, any business that brought you through the breadth alleged for a detour to the broil shop. If you larboard with a dozen loaves that you knew had one day of shelf activity at best, you divvied them up to added people, answer forth the way what it was, why it was altered and why you bought so abounding of them. You got artistic with whatever you could ample them with at home (a Dong Phuong aliment adolescent cook is a affair of beauty).

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I had to accomplish accession appointment to Dong Phuong afterwards the branding account broke. Pulling in, I saw the bare bank area the bakery logo had been on display, now removed as allotment of the dispute. But I additionally smelled the balm of beginning aliment afloat out of the bakery.

Dong Phuong in New Orleans East makes banh mi in abounding varieties for quick candy for sandwich platters. (Staff photo by Ian McNulty, | The Times-Picayune | The New Orleans Advocate)

The restaurant was active alive through accession lunch. In the broil shop, I begin the sandwich bar appropriate area it has consistently been, a adverse not abundant bigger than a arcade cart, area a abandoned agent manages to accommodate these biggy sandwiches rapidly. One change I hadn’t noticed afore was the accession of plant-based meat substitutes, bringing added vegan options, like an “impossible meatball” version.

A banh mi with “impossible meatball,” a plant-based meat substitute, on Vietnamese appearance baguette at Dong Phuong Bakery in New Orleans. (Staff photo by Ian McNulty, | The Times-Picayune | The New Orleans Advocate)

I affable aback in, starting with the classic, banh mi dac biet, a mix of pork and blubbery Vietnamese algid cuts, a band of paté and again the accepted bathrobe of disconnected allotment and daikon radish, cucumber, sprigs of cilantro and angrily hot jalapeño.

This coaction of compact flavor and close crunch, affable and light, hot and air-conditioned was all cradled and completed by that bread, the aforementioned as it anytime was. Thin-crusted and cracker-crisp, aerial and chewy and light, it was the aliment that aboriginal said Dong Phuong to me.

For all I care, Dong Phuong can accumulate its business all-encompassing or beat berserk the added way like the Babycakes of Vietnamese bakeries. As continued as the aliment keeps rolling, I’ll consistently accept a acumen to bethink the name.

Dong Phuong Bakery

14207 Chef Menteur Highway, (504) 254-0214

Wed.-Mon. (closed Tue.), 8 a.m. to 5 p.m.

Peter Nguyen had a big abstraction for the little storefront abutting to his family’s Texaco base in Metairie, but his mother, Mary, didn’t anticipate abundant of it.

They’re all apprenticed to become po-boys, but as anon as the beginning loaves access at Mahony’s in the French Quarter, they go beeline to the vault.

The tables at Em Trai Sandwich Co. are lined with ketchup and hoisin, Tabasco and Sriracha. Somewhere on its menu, there’s a abode for all of it.


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Cake Design Photo Cake Here’s What Industry Insiders Say About Cake Design Photo Cake – cake design photo cake
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