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Ayondae: designing with delight
Entrepreneur Asheka Headley, who operates Ayondae’s Collections, amid in Montego Bay, St James, is aimlessly lively at the moment of 12 months, like finest added retailers, as a result of Jamaicans adulation to redecorate for the end-of-year holidays.
She informed the Jamaica Observer, “At this time of the 12 months, house décor and bendable accoutrement are precise aerial in enchantment – as a result of anyone is lively adornment their houses for the vacations. So now we settle for been bearing a acceptable abundance of blind units, cushions and, after all, sheets. We moreover settle for customized means – as a result of it is the division of giving and customized means are the go to for finest our bodies applicable now.”
The aggregation has been registered for 4 years, however Headley has been authoritative customized designs aback 2016. Her motion for beginning her personal aggregation was private. She mixture with Sunday Finance, “My motion took place aback I had difficulties award a correct purse to bout a shoe for an accident I had. I searched meals repeatedly, afterwards strolling about boondocks and realising that I would not get that purse, I absitively to get bolt and attain it myself. I did so, fairly casually.
“At the accident although, my aeon had been agitated concerning the purse; one alike provided to purchase it from me on the spot. That afterward week, I believed, possibly others would really like a customized bag/purse. About the aforementioned time I used to be amid jobs, I used to be acerb inspired to ‘make added accoutrements and promote them’ as a approach to earn. Afterwards just a few tries and accepting cloth, I used to be authoritative baggage, once more I used to be requested to perform cushions and now actuality we’re…an absolute enterprise, creating assorted masterpieces. In essence, I fundamental to interrupt a botheration I confronted, which is how abounding companies begin.”
Headley at the moment employs two part-time workers. The enterprise specialises within the accomplishment of look & house equipment and customized allowance objects. They moreover motion autogenous décor providers, which normally goes forth with the structure of bendable furnishings.
The artist outlines, “For style, we accomplish a ambit of accoutrements for the household: dopp baggage, financial institution totes, purses, purses, corrective pouches, and boston baggage, and so on, all fabricated from fake masking and mixes of canvas/blended cotton. We moreover do a array of clear tees and emblem embroidery, T-shirt printing. For house equipment we do bedding (sheets), pillows, cushions, curtains, drapes, daybed seating, and so on.”
The aggregation moreover produces customized items. Headley explains, “We do bundles for applicable events, like Teacher’s Day, Valentine’s Day, Mother’s & Father’s Day, and, after all, birthdays and added applicable events that barter will ask us to actualize article for. Our articles are 100 per cent handmade, abnormally suggested and full from blemish to