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December 30, 2013 5 min apprehend

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Bitstrips are alone comics based on a simple abstraction – that the simple moments in your activity are funny, agitating and account sharing. The comics became a basic of Facebook users’ account feeds in 2013. Despite the actuality that the Toronto-based companywas started in 2007, the company’s absolute advance came in mid-October of this accomplished year, back Bitstrips launched its aboriginal adaptable app. Within a few weeks–and afterwards any paid business by the company–the app admiring millions of new users and became the best downloaded chargeless app in Apple’s App Store.

We afresh batten with Bitstrips co-founder, artistic administrator and arch controlling administrator Jacob “Ba” Blackstock to altercate his business acquaint from the accomplished year, as able-bodied as his goals and affairs for 2014.

What did Bitstrips apprentice in 2013?Social media administration offers advance potential–but aloofness matters, too. Bitstrips’ Facebook app for desktops launched in backward 2012 and offered several new appearance that fabricated administration comics with accompany easier. Previously, Bitstrips was alone aggregate mostly amid users on the company’s web site. But the Facebook app accustomed bodies to allure their accompany to architecture their own banana strips featuring their accompany with the comics actualization on their Facebook timeline and their friends’ account feeds. However, as Bitstrips began to assay its user abstracts in 2013, it begin that abounding users adopt not to allotment their comics publicly; they’d rather allotment them abreast with friends. So the aggregation tweaked the app so that users can adjudge whether to allotment their comics about or privately.

Sometimes beneath is more. The aboriginal adaptation of Bitstrips was basically a bare slate that let users custom-design comics from scratch. But that akin of customization and user controlling took time–something best bodies don’t have. Back Bitstrips launched on Facebook backward aftermost year, it began alms pre-designed accomplishments scenes that users can baddest for their comics. The pre-made templates abundantly sped up the banana conception process, absolution Bitstrips users carry their artistic activity into captions and added elements of their banana strips. Blackstock believes the templates fabricated the apparatus easier to use and partly credits it for Bitstrips’ growth. “When you accord addition article to assignment from, it can absolutely blaze their acuteness added quickly,” he adds.

Changing agreeable frequently encourages added use. Aftermost spring, Bitstrips added the cardinal of pre-customized scenes it offered users and angry them to accepted account events. For example, afterwards the Royal Baby was built-in in July, Bitstrips users could column a banana assuming with their avatar as the baby’s face. “A account adventure break and we’re now able to accept a Bitstrip out in 24 hours that absolutely captures it,” Blackstock says. The about-face aggressive added strips and added sharing.

Mobile is area it’s at. Bitstrips’ user abject grew steadily through the aboriginal allotment of 2013, acknowledgment to its Facebook desktop app. But it wasn’t until the aggregation alien its aboriginal adaptable app in October that the company’s acceptance skyrocketed. Facebook users created about 10 actor Bitstrips avatars in the aboriginal six months the Facebook desktop app was accessible but added 30 actor new avatars in the aboriginal two months afterwards the adaptable app launched. “You can be accomplishing article for years and put it on adaptable and it can be an absolutely altered reaction,” Blackstock says.

What are Bitstrips’ goals for 2014?Introduce new customization features. The aggregation affairs to cycle out new appearance that acquiesce users to get added artistic with their banana strips, if they choose. For example, Blackstock says users may be able to baddest the apparel their avatars wear, article they currently cannot do. Since the barrage of the adaptable app, the aggregation has additionally acquired abounding all-embracing users–everywhere from Mexico to Peru to Hong Kong. But the app currently alone offers English captions. So Bitstrips affairs to access its accent offerings as well. It will additionally accumulate creating added pre-designed scenes, as able-bodied as convalescent the all-embracing user experience, and abacus added means to collaborate with and allotment content. “We’re absolutely alive about the alarm to accomplish it added seamless acquaintance for bodies who are application it,” he says.

Find new uses for comics. In backward 2013, Bitstrips began acceptance users to about-face their comics into anniversary greeting cards. Blackstock says the aggregation is always attractive for new and absorbing means that users can use and allotment their comics–and will abide to do so in 2014.

Monetize the app. While Blackstock won’t acknowledge abundant about the company’s affairs for new articles or services, he does accept that authoritative money is an ultimate ambition in the months and years ahead. The aggregation additionally afresh got its aboriginal bang of adventure capital, accepting $3 actor in Series A allotment from Li Ka-shing’s Horizons Ventures and affairs to add added engineers, artists and designers to its accepted agents of about 20. Currently, the Facebook desktop app includes ads, but the adaptable app does not. The app is chargeless to users. However, Blackstock says that addition out how to monetize the app won’t appear until the aggregation can accomplish abiding users like the accepted platform. “Before we absolutely alpha implementing [new features], we’re absolutely focused on perfecting the experience,” he says.

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